Open a Senior Care Business in Michigan
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Open a Senior Care Business in Michigan

With nearly 10 million residents per the latest U.S. census, Michigan has the 10th largest population of any state in the union. This populous state is an appealing choice for many entrepreneurs, but especially for those who hope to start a senior care business.

As of 2019, an estimated 17.7% of Michiganders were 65 or older, exceeding the national percentage of 16.5%. This indicates a strong existing market for senior care that will only increase in the coming decades as the population ages.

So, how should you go about opening a senior care business in Michigan? Franchising is particularly effective in this field. Trust is at the heart of any caregiving relationship, so partnering with a franchisor that’s well known for quality care can be a big advantage.

Available Locations for Your Senior Care Business

At Visiting Angels®, we have a sterling reputation for compassionate senior care, as well as an expansive network of senior care franchises in North America. This includes a few opportunities for new locations in the Great Lakes state.

Currently, the following locations are available to start your senior care business in Michigan:


Located on Lake Michigan, Muskegon has a population of roughly 36,000 based on the last census. Its elderly community currently accounts for 13.8% of residents. Most inhabitants are working age, though nearly 25% are 18 or younger. This indicates that many parents may be juggling senior care while raising their children.

In addition to Muskegon itself, the protected territories for this location include Holton, Twin Lake, Fruitport, Montague, Nunica, Coopersville, Ravenna, Rothbury, Spring Lake, and Whitehall

Traverse City

Traverse City in Northern Michigan has a much smaller population, topping out just shy of 16,000. However, just over 21% of residents were 65 or older as of 2020. This city has also grown by 6.8% since 2010, which is a promising sign for any business owner.

If you purchase this senior care business, you can also serve clients in Alba, Alden, Bellaire, Central Lake, Eastport, Elk Rapids, Grawn, Kewadin, Mancelona, Rapid City, Traverse City, Williamsburg, Traverse City, Mackinaw City, Alanson, Boyne City, Brutus, Carp Lake, Charlevoix, Cheboygan, East Jordan, Ellsworth, Elmira, Gaylord, Harbor Springs, Levering, Pellston, Petoskey, and Vanderbilt.


Ithaca is a small community in Central Michigan surrounded by farmlands. It’s conveniently located on U.S. Route 127 between Grand Rapids, Lansing, and Saginaw. Per the 2018 American Community Survey, approximately 15% of the area residents were listed as 65 or older.

As well as serving this seniors in Ithaca, this location features a protected territory that includes several surrounding communities including Lansing, Breckenridge, Ionia, Saint Louis, Lake Odessa, Belding, Eagle, Muir, Wheeler, Alma, Ashley, Carson City, Clarksville, Elwell, Orleans, Crystal, Dewitt, Edmore, Portland, and Fenwick.


Southeast of Ithaca is the city of Flint, which is one of the 10 largest cities in the state. Of its estimated 95,000 residents, 13.5% are seniors and a whopping 24.9% are 18 or younger. This, again, presents an opportunity to serve Sandwich Generation clients with children and elderly parents to care for.

From this location, your senior care business could also serve Davison, Flushing, Columbiaville, Burton, Genesee, Otisville, and Otter Lake.

Contact Visiting Angels Today to Learn More

Interested in opening a senior care business in Michigan? Curious about what Visiting Angels can offer? Then there’s no time like the present to get in touch with our team.

For more information about opening a senior care business with Visiting Angels or any of these franchise opportunities in Michigan, call us today at 800-365-4189 or request the details online.