Starting a Home Care Business: What Does Your Investment Look Like?
With an aging population, the need for flexible and reliable home care services will increase dramatically in the years to come. If you’re looking to start your own home care business, there are many benefits to joining a successful franchise like Visiting Angels®.
Franchises offer a level of stability, support, and built-in brand awareness you simply won’t have if you start out on your own. However, before you invest in a franchise, it’s important to have a clear sense of what your investment will look like.
What to Expect When You Invest in a Home Care Business
As a franchise owner with Visiting Angels, you’ll be part of a well-established network with a proven track record for success. When you invest in a home care business with our company, you’ll benefit from the following:
A week of initial training at a corporate office, plus one-on-one consultations with our Operations Directors, monthly webinars, regional group support meetings, and annual conferences.
National and regional advertising campaigns, customizable marketing materials, monthly lead generation, co-op advertising, and web-based marketing opportunities.
Intranet, a toll-free support line, newsletters, and purchasing cooperatives are all part of the comprehensive support we offer our franchisees.
Once you’ve established your franchise, you can look forward to a net profit of 15-18 percent on average. And because we recognize how hard our franchisees work to provide superior home care, we offer the lowest royalty rates in the industry.
Our royalty rates begin at 3.5%, which is significantly lower than the industry average of 5%. As your business grows and you reach the designated threshold, we’ll reduce that rate to 3% so you can reap the rewards of your work.
Claim Your Protected Franchise Territory
Visiting Angels has developed a protected territory system that combines greater flexibility to market outside your territory while still protecting your area from other Visiting Angels franchise owners.
You’ll have full access to all the families living in your metro area. You won’t have to worry about your fellow Visiting Angels franchisees marketing or attempting to compete within your designated territory.
Additionally, any areas adjacent to or near your territory which are not owned by another Visiting Angels franchisee are open to you for marketing purposes. This allows you to expand your coverage, name recognition, and services to families beyond your protected territory without having to purchase an additional home care business.
Location can play a crucial role in reaching the right market, so we have a team of experts who can help you narrow down the most promising territories based on current demographics and trends. We’ll also continue to support you as you build up your client base and expand your business.
To find out more information about owning a home care business with Visiting Angels, contact us today at 800-365-4189. You can also request more information online.