5 Questions to Ask Before Choosing an Elder Care Franchise Opportunity
If you’re looking into an elder care franchise opportunity, you may feel completely overwhelmed by all the new information you’re taking in. While you may be itching to begin your journey as a business owner, it’s important to take this process step by step. The first thing you’ll want to do is come up with a list of questions to ask the franchisor about the opportunities they have available.
At Visiting Angels®, we understand these beginning stages can be both exciting and overwhelming for potential franchisees. We’re here to answer your questions about purchasing a franchise so you know exactly what to expect.
We’ve provided answers to some of the most common questions we get asked about our elder care franchise opportunities.
What makes you stand out from your competitors?
“We care about caring” is our motto, and it’s clear our goal is to make a positive impact on the lives of seniors and their families. In order to do so, we know we must give franchisees the full support
they need to reach families within their community and provide high-quality care in line with the standards of our brand and reputation.
By focusing on building relationships with our franchisees, we help them understand the importance of building relationships with their clients. We’re proud to provide opportunities for entrepreneurs to not only operate successful businesses, but also make a difference in the care and well-being of the people they serve.
What criteria do you use when deciding which franchisees to accept?
Our most successful franchisees
have a knack for business as well as a passion for helping others. They are natural leaders who enjoy having their own autonomy, but also know when it’s time to reach out for help.
If you’re looking to build a business around the needs of your community, our elder care franchise opportunity may be the right choice for you. You can count on us to provide a roadmap to success and the tools required to help you reach your destination. In return, we simply ask that you adhere to our caregiving philosophy and maintain a focus on relationship building at all times.
How will my territory be protected?
We’ve established a system that ensures franchisees’ territories are protected, but also gives them plenty of flexibility when it comes to marketing outside of their designated areas. As a franchisee, you’ll have full access to clients throughout your metro area. You’ll never have to worry about competing with other Visiting Angels franchises within yourterritory. You’re also free to market to adjacent areas that have not been claimed by another Visiting Angels franchisee.
What kinds of marketing support do you offer?
We utilize a dual-faceted national branding and localized marketing approach to provide our franchise owners with high-quality leads. Through this comprehensive marketing program, which is based on our in-depth knowledge of the industry, we leverage proven advertising initiatives ranging from national news to radio and optimized websites. As we consistently outspend our competition in marketing, we help make it easy for our franchisees to enjoy brand recognition and a solid online presence.
Each of our franchisees is given a thorough Marketing and Advertising Manual to use as a blueprint for marketing their senior home care services, along with plenty of examples and guidance for their unique situations. They can also take advantage of our localized marketing programs, customizable materials, and established system for developing contacts within their local markets.
How much will I need to invest to get started?
The total cost of your initial investment will be based on a number of factors and will likely range from $84,085 to $125,885. Our franchise fees vary based on the population of the designated territory, increasing with the size of the population.
It’s also worth noting that our royalty rates begin at 3.5%, a full 1.5% less than the standard 5%. Since this royalty rate decreases as revenues increase, our franchisees have a greater initiative to succeed.
If you have more questions about taking advantage of our elder care franchise opportunities, we’re ready to give you the answers you’re looking for! Simply reach out to Visiting Angels at 800-365-4189 or ask for more information online.