Marketing

We’ve outspent our competition in advertising and discovered what works (and what doesn’t). We’ll show you how to advertise effectively and teach you a disciplined system of establishing strong contacts in your market with the people who can refer clients to you on an ongoing basis. Our Marketing and Advertising Manual provides comprehensive instructions on how to market and advertise homecare services and provides countless examples of successful strategies that have been tested in our franchise program.

Additionally, we provide designs, layouts and text for hundreds of Visiting Angels proprietary marketing and advertising brochures and advertisements for use by our franchisees. Use of our materials provides a professional image for your franchise that will outclass competitors in your market.

Internet Presence & Search Engine Optimization

Visiting Angels works each month optimizing search engine results within both “sponsored links” as well as natural listings.

Our website has excellent positioning on major search engines and is generating thousands of homecare client leads each month, which we distribute to the nearest Visiting Angels franchised office. Visiting Angels has become the industry leader in internet advertising. Our website www.visitingangels.com has been ranked in independent reviews among the top websites in any industry in its marketing effectiveness. We work with web experts on who are dedicated to establishing the strongest possible search engine placement for our website.

Cooperative Advertising

Our cooperative national advertising program generates thousands of homecare client leads for Visiting Angels in nationally circulated magazines, radio, television, trade publications, internet, publicity, and trade shows. The franchise cooperative advertising fund provides an annual budget in the $ millions for promoting the Visiting Angels name on a national basis.